10 Reasons Why Employer Branding is Important

Infographics
February 13, 2025

Your company’s reputation could be your biggest recruiting asset—or your biggest liability. This post breaks down key stats on how employer branding impacts hiring costs, candidate quality, and employee retention.

1. Companies with a stronger employer brand see a 43% decrease in cost per hire

2. 67% of job seekers would accept a lower salary if a company has positive reviews online

3. A bad reputation could cost a company with 10,000 employees $7.6 million in additional wages

4. Employers who fail to invest in their reputation could be paying up to $4,723 per employee hired

5. 69% of candidates likely apply to a company if they actively manage their employer brand

6. 84% of employees consider leaving their current jobs if another company has a better reputation

7. 88% of millennials believe that being part of the right company culture is important

8. 72% of recruiting leaders worldwide agree that employer brand has a significant on hiring

10. A strong employer brand leads to 50% more qualified candidates

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10 Reasons Why Employer Branding is Important

1. Companies with a stronger employer brand see a 43% decrease in cost per hire

2. 67% of job seekers would accept a lower salary if a company has positive reviews online

3. A bad reputation could cost a company with 10,000 employees $7.6 million in additional wages

4. Employers who fail to invest in their reputation could be paying up to $4,723 per employee hired

5. 69% of candidates likely apply to a company if they actively manage their employer brand

6. 84% of employees consider leaving their current jobs if another company has a better reputation

7. 88% of millennials believe that being part of the right company culture is important

8. 72% of recruiting leaders worldwide agree that employer brand has a significant on hiring

10. A strong employer brand leads to 50% more qualified candidates

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10 Reasons Why Employer Branding is Important

1. Companies with a stronger employer brand see a 43% decrease in cost per hire

2. 67% of job seekers would accept a lower salary if a company has positive reviews online

3. A bad reputation could cost a company with 10,000 employees $7.6 million in additional wages

4. Employers who fail to invest in their reputation could be paying up to $4,723 per employee hired

5. 69% of candidates likely apply to a company if they actively manage their employer brand

6. 84% of employees consider leaving their current jobs if another company has a better reputation

7. 88% of millennials believe that being part of the right company culture is important

8. 72% of recruiting leaders worldwide agree that employer brand has a significant on hiring

9. 79% of job seekers are likely to use social media in their job search

10. A strong employer brand leads to 50% more qualified candidates

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