In today’s ever-increasing, digital-centric world, even social media platforms have become a place to search, apply, and find jobs. Recent studies have shown about 92% of companies are using social media to hire talent. Social media is a powerful tool to add to your job search arsenal if you know how to leverage it correctly. If you’re considering using your social media to job search, you’ll want to follow these tips to ensure you make a great impression on the hiring manager.

Audit Your Account

This one should be pretty obvious, but we’d be remiss if we didn’t cover it. Before you start applying for jobs via social media, make sure your account is squeaky clean. Perform an audit of your account and remove any content a hiring manager might find inappropriate or offensive. This can include insensitive memes, offensive language, or suggestive photos. One basic rule of thumb to follow is, “would you want your grandma to see this?”

It’s also a good practice to make sure you’re using your real legal name on your account. This looks more professional and makes it easier for hiring managers to find your account(s). Stay away from nicknames to make sure the name on your application matches your account.

Be Active in Groups

There are hundreds, if not thousands, of groups on both Facebook and LinkedIn that allow hiring managers to post open jobs and job seekers to apply directly. You can search for groups in your area and for what types of industries interest you and join them. This access lets you not only apply to jobs but also connect with recruiters and hiring managers for companies you might be interested in working for.

It is important to remember to conduct yourself with as much professionalism in these groups as you would if you were applying or networking in person.

Be a Thought Leader

When it comes to posting and sharing content on social media, be a thought leader. Hiring managers and recruiters will take notice if they can see your profiles have actively been sharing and engaging in relevant content. To do this effectively, refrain from sharing only your own things. Show you have knowledge or skills in a particular area by finding content provided by other experts to share and engage with.

You can also situate yourself as a thought leader by following other job search experts. Not only will you add more credibility to your account, but you’ll also gain insight on their expertise while job searching yourself!

Be Yourself

Through it all, be sure to remain authentic to who you are. Yes, it is crucial to do this professionally, but hiring managers want to see your personality as well. Leveraging social media in your job search shows you’re a smart, savvy job seeker who’s willing to adapt to the new frontiers of hiring. Take full advantage of companies looking for talent on social media by following the above tips.

About EG Workforce Solutions

We’ve been in this business for decades and have developed a deep network of professional connections. Whether they’re companies looking for talent, job seekers looking for work, or an up-and-coming store in need of some temporary help, we know the right people to bridge the gap between the hiring and the hired.

But what’s more, we get to know people. From employers hiring to candidates looking, we take the time to listen and learn. We hear your likes, talents, and needs. We gain an understanding, and with it, we’re able to facilitate lasting relationships between businesses and people.